Example: Taking Advantage of a Market Gap

Here's something you may never have thought of before: how pizza didn't become universally popular in Kenya until the 21st century. For us Americans, pizza is a staple that people of all ages, demographics, and socioeconomic classes all have access to - whether it's brick-oven pizza with fancy toppings, or a simple dollar slice from across the street. In the United States there's fast-food pizzas, gourmet pizzas, personal pizzas...you name it. Although in Kenya, according to this article in Forbes' entitled "How An Entrepreneur in Kenya Helped Bring Pizza to the Masses," pizza had been known as a rich man's food, and "was something strictly seen on the big screen in American movies." Naked Pizza in Nairobi, via Forbes

In 2011, everything changed, thanks to Kenyan entrepreneur Ritesh Doshi. Doshi and his wife realized they couldn't get a decent slice of pizza delivered in Nairobi in under an hour, and wanted to change that. After failed attempts to open a Domino's, Pizza Hut, or Papa John's franchise, the couple opted for Naked Pizza, and included a 35-minute delivery time on all orders. It was absolutely risky for the couple, considering most people in Kenya had never even tasted pizza before, let alone could they afford it - now, even Domino's has 3 franchises in Kenya due to pizza's recent spike in popularity.

We're sharing this article with you to let you know that for an entrepreneur, anything is possible when there's a market gap. Doshi opened a restaurant franchise in a poor country, with a population who could barely afford a product it had never even tasted, with absolutely zero supply chain - but he made it work. So what did you do today?