It takes a lot of hard work and dedication to manage young artists in today's seemingly overcrowded market. Between staking a claim in one's brand and finding the right audience for your musicians, being a manager can be one of the most difficult positions to have in the music industry. However, it can also be one of the most rewarding and satisfying.
Charlie Gendron of Charlie G Management gets that. He understands that music is about diversity: something incredibly evident going through the roster of artists he's managed over the past few years. He also understands that music is about being yourself and true to your core values, working with his clients to ensure their creative needs are met so they can make the best art they are able to give.
Charlie Gendron is the focus of this week's Music Mondays feature.
Tell us a bit about yourself. Where are you from? Who are you? What do you do?
My name is Charlie Gendron, I'm 24 years old, and I'm currently living out of Boston, Massachusetts. For the past 6 years, I've been managing artists around the Boston area. I've managed artists from many different genres such as pop, soul, hip-hop, and EDM. Over the years, I’ve learned how each genre works in their respective ways.
The music industry can be a tough environment to break into. What made you want to pursue a career in it and what do you think sets you apart from your peers?
Growing up, I consistently checked music blogs for the newest music to listen to and download. As I got older, I always had ambitions and dreams about becoming a producer or maybe becoming a hip-hop artist. A friend of mine contacted me one day with his mixtape and I was really impressed by it to the point where we discussed his need for a manager; which I ultimately handled. I've been managing the aforementioned artist, along with a few others, and each day I've been learning something new about the music industry.
Everyone has their own ways on how to approach things. If my artists want something and ask me to do it, I get on my laptop and get on it ASAP. I also work a full time job, so the work I put in is non-stop. Networking is a strength of mine. I'm always looking on LinkedIn and Facebook for someone new to talk to and introducing myself. Building a relationship with someone new is a strength of mine and it’s also an important skill to have in the music industry.
Have you seen any growth in your career in the past year? Where do you see yourself going in the months ahead?
This past year has been successful. My artists’ fan bases continue to grow to the point where some of them are starting to do features with other known artists. I am continuing to network and maintain relationships in order to grow my artists’ and my own career paths.
Over the next few months, I hope to start my own artist management company and maybe find someone to partner up with and create a solid team. I've also had aspirations to work for a record label and take an A&R position. I'm always looking for new music and the next artist I believe has the drive to make it to the top.
What tips do you have for young professionals or artists who are interested in becoming involved with the music industry?
Young professionals or artists who are trying to be involved in the music industry should never give up on what they want to accomplish. If you have a dream, go chase it. If you want your dreams to come true, be consistent. That's the big problem I see in artists these days. Up and coming artists need to continuously be releasing music and entertaining their fan base. I started off knowing nothing about the music industry or managing artists, but I continued to educate myself and learn about it and how everything worked in this position. I've had situations where I’ve grown from decisions I’ve made, both good and unfavorable. I have always wanted to work in the music industry and this job has been something I have strived for years. The job and the industry have given me even more motivation to learn and be the best I can. The biggest takeaway I have learned throughout my journey is this dream of mine is shared with my artists and everyone I have met along the way. It is a fulfilling feeling to know that others share my dream and we are always working towards it. I will continue to chase my dreams every day and I don't plan on giving up anytime soon.
Be sure to follow Charlie Gendron on social media and check out his curated playlist below.