Known for her warm, charismatic presence and her dedication to making a positive impact in the small business community currently thriving in Washington, D.C., V is making waves with her company, Goûter. Stemming from a personal connection to health and helping her local community, V founded Goûter as a means to show there are healthier, homegrown alternatives to many of the processed drinks we consume everyday. That, even in the hustle and bustle of a town like D.C., we still have opportunities to make quick decisions which are better for us.
Through Goûter, V's perspective and approach to connecting with her community has left a lasting impression in Washington, D.C.'s increasingly eco and health conscious state. Proving that making stronger, healthier choices can be made regardless of our lifestyle, Goûter is a local brand with real fervor and moxie. As such, V is the focus for this week's Music Monday.
V - running a small business is no small task. Tell us: what inspires you to bring the raw energy which we’ve seen from Goûter?
Having started Goûter as an act of rebellion against taking meds, I’m inspired everyday to help people feel like their most badass energetic selves. All too often, especially in DC, we hustle hard at work, we workout, we don’t sleep enough, we don’t drink enough water, we eat crap, and then we wonder why we don’t feel good. In order to live a balanced life, we need to fuel our bodies properly and take care of ourselves. Through Goûter, I want to help people realize that healthy can be tasty, accessible, fun, easy and doable for anybody’s lifestyle.
How do you think trends are changing in regards to how consumers engage with their products?
People are starting to care more about what they’re putting in their bodies because of documentaries talking about the dangers of GMOs, pesticides, or sugar consumption, all leading to potential diseases. But one of the main issues is that we live in a society that values money and busy-ness over happiness and well being. Our tonics are bridging that gap and providing people in DC with on-the-go, raw, organic, clean fuel so they don’t have to grab the processed crap that has no nutritional value.
Obviously, we want to tie music in to this piece. Music and wellness go hand in hand in a lot of ways. What kind of music do you feel inspires you or and the Goûter brand? If you had to curate a festival, for example, with the Goûter name, what kind of vibe would you aim for?
I love music. It keeps me feeling good! I pretty much have a playlist for every part of my day – and it’s very diverse! From country music, to salsa, reggae, old school hip hop, 80s, oldies, folk to classical or dance. And that definitely translates to the Goûter brand. We have a flavor for everyone. Whether you like greens, spice, sweet & salty, or creamy. I’ve never met someone who can’t find a favorite.
If I had to curate a festival (oooh this is fun!) I’d have a global feel-good vibe, sick beats. Lesser known artists. There’s so much amazing music out there that doesn’t get noticed. This festival would be an ode to the underdog, to the rebels in the music industry doing shit their way.
You’ve used “rebelliousness” as a defining factor for what pushed Goûter to where it is and where you want it to go. In what ways do you think this has helped your brand?
I’ve always had a rebellious spirit, have never liked being told what to do and have never followed the straight and narrow path. If you tell me to go right, I’ll go left. Goûter is definitely a reflection of that. I’m told I need to expand and go national (I stay Made in DC). I’m told I need to ship our product (I serve only our local community). I’m told success is measured by quantity and how much you sell (I measure success by keeping a high quality product that is made fresh). I’m told I need to care about numbers (I care about people). I’m told I need to high-pressure pasteurize our tonics (I keep it raw). Ask my parents – no one has ever succeeded in telling me what I should do.
Lastly, for people who have ideas they feel like chasing, be it art, music, or running an indie superfood company, what advice do you have?
There’s no cookie cutter way of doing business. Everyone is different and has a different vision for their business. What matters most is that you can stand behind what you’re doing, feel good about it and know you’re making a positive impact on your community. Chasing your dreams is scary and may seem impossible at times, but it’s a journey that you have to be committed to. It’s not for the faint of heart! And remember, in order to succeed, you have to be willing to risk failure over and over again.
For more on Gouter, follow them on Facebook, and be sure to check out V's curated picks for our weekly playlist below!