When you see Brad Piff for the first time, you have no idea that he's the Brad Piff. Usually in a baseball cap, t-shirt, and sneakers, he's the quiet guy in the corner of the club and surveys the scene. But don't be fooled by his stoicism: he's actually one of the most giving, thoughtful, and forward thinking individuals in the music and party promotion industry today. As one of the co-owners of Nü Androids, a party collective based in Washington, D.C., Piff's work as a mover and shaker in the music industry hasn't gone unnoticed. Nü Androids has become a destination party for DJs and fans alike amassing a devoted following and support from the likes of the Dirtybird roster, EDX, Nora En Pure, Gina Turner, and more. Nü Androids' commitment to being a party for music purists, and to giving back to its local base of talented D.C. DJs and musicians, has earned the attention of DJ Mag who labeled them as one of their "Captains of Industry" in their September 2016 issue.
Now, with their success of their underground party concept "A.i.," Piff and his team have become real power players on the east coast as they begin to move on to other cities and venues with even bigger talent.
Brad Piff is the focus of this week's Music Monday feature.
Who are you, what do you do, and what's your favorite emoji at the moment?
Hi. I'm Brad and I am an owner of Nü Androids. I oversee the organization structure, branding, bookings, and snacks. I also co-manage an artist named swindail from Australia. My favorite emoji right now is the fire emoji.
How does Nü Androids separate itself from other up and coming crews in the current dance music landscape?
One of the key advantages is our diverse taste in music. It allows us to present our demographic with music outside the norm, thus instilling trust.
What's the most inspiring thing you've seen since you got your start in the music industry? How has that shaped your view of the industry?
The most inspiring thing to me is learning about how much time an artist devotes to their craft day in and day out. Understanding how much effort is put into being a musician gives me much more motivation to do everything I can to help these artists.
With 2017 just a few short months away, where do you want to take your projects in the road ahead? What goals have you set for yourself?
Definitely want to get swindail to America for a tour. I'd also like to curate an outdoor event with all the artists that have worked with Nü Androids so far!
Goals for myself is learning how to balance my personal life and music life. Music never sleeps; it's a constant stream of ideas and communication to do the job well.
Do you have any advice for the youth who might be interested in pursuing a life in the industry?
Don't ever give up or let anyone tell you that you shouldn't do something. Believing in yourself and your craft is everything.
For more information on Nü Androids, visit them on Facebook and be sure to look through Brad Piff's selections for his Music Mondays playlist below.