Who are you and what do you do?
My name is Robbie Metcalf and I’m one of four founders @HOFisbetter (also known as “HOF” or “Hall of Fame”). We’re probably most well-known for our events. We started throwing house parties in Sacramento, CA five or six years ago and it’s been a hell of a journey since…throwing big warehouse parties with 3,000+ people, tons of club events...and most recently we launched our annual #HOFDAY festival that happens on the Sacramento River every year.
All of us in HOF love events and music and the two kind of go hand in hand. My partners Damian and Tony are really the men in charge of the events these days…although I do have my part in coordinating talent and media and I also DJ all of our events. In the last few years, I’ve really spear-headed the HOF Music label and the HOFisbetter.com website, connecting HOF with a global audience through music.
I also manage LBCK and Roman Austin, and I handle publicity for Youth Control and artists like Bobby Green.
Can you tell me a little about your blog? How have you and your blog grown over the past year and what have you done to help push that growth?
The HOF blog is really just a way for us to connect with our audience and spotlight things we truly love. It’s music-focused for sure, but we don’t like boundaries…we’ll do anything on our blog that we think represents HOF. We’ll post all kinds of music even though you’ll mostly find good, progressive Dance music and progressive Hip-Hop and R&B. We’ll post about brands we respect…we’ll even post some comedic type articles with the help of another one of my clients, Mars, a stand-up comedian and actor.
Most recently I connected with a group of four girls based in LA to launch #BetterGirls as part of the HOF blog but also as it’s own separate network under HOF. They are killing it and posting and sharing and connecting with all kinds of cool stuff that I would have never imagined. It’s still in it’s early stages but I think the future is bright for our girls.
Growth has been extremely organic and has really been based on how much work we put into all aspects of the company. When we’re doing crazy events, our blog gets tons of traffic. When we’re putting out or pushing dope music or any dope content, our blog gets tons of traffic. We’re constantly exploring ways to grow, but we’ve always grown just by pushing pushing pushing and doing more and more and more.
What motivated you to work in the music industry?
Man…I feel like I was born to work in music. My dad has all these crazy stories of being on the road with The Rolling Stones, The Eagles, Billy Joel, Journey…even Etta James. He helped manage tours and specialized in lighting and staging. I feel like it’s a lot to live up to sometimes LOL! But I love music and connect with all kinds of music and honestly feel like I need music in my life to live and function properly. I can’t imagine doing anything else.
What are your goals for 2016?
Grow grow grow. I feel like we’ve really built a solid foundation with HOF and it’s just time for us to really stay on it and keep creating and keep doing bigger and better. Right now I’m super focused on our #HOFDAY event and making sure it’s an experience the millennials of Sacramento will never forget. Other than that, I just want to keep consistent with putting out great music and great content and reaching new and bigger audiences. I also really hope that this is the year I get to meet Donald Glover. He’s truly my favorite artist and I’ve been manifesting a meeting for years LOL.
What is one tip you would give to young professionals starting out in this industry?
Trust the process!!!
Everything happens for a reason. Believe it. Believe in yourself. Do what you love. Risk it all to do what you love. Be broke. Be scared. It’s all part of the journey and I think the key is to truly experience every part of it…the hard times and the struggles, as well as the successes and wins.
People think that happiness comes from success and say things like, “When I’m rich, I’ll be happy” or “When I fall in love, I’ll be happy”…I hear that kind of talk all the time. But I think the equation is backwards. I think success and love and all the good things in life come from within you first, not these external things. If you can figure out what makes you happy and do that every day, you’re already there. You’re already successful.
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