Who are you and what do you do?
I'm Lindsay Herr, I started a company called The Wanderlvst (pronounced Wanderlust, but not like the Yoga festival, although it is a favorite of mine). It's a Public Relations, Artist Management, and Consulting Company that aims to bring together amazing people in the music industry from every corner of the world. I chose Music Without Borders as our mission statement, and I think it really communicates my true belief that music is our one universal language.
If you look at my left hand, you'll see that I'm married to the music. It motivates me to create, to think beyond myself. It inspires me everyday and my goal is to create a beacon of light so that that inspiration might shine all over the world.
Can you tell me a little about your company and what motivated you to become an entrepreneur?
About 2 years ago I started working with two relatively unknown artists across the world, I watched them grow into pretty big dance/pop music artists over the past year or so, I mean one of them just played a major arena in NYC just the other night and the other kind of created his own genre of dance music. So my company really grew out of chance, I was working at Warner Music in the non-recorded side of things, while doing PR for these guys on the side. My business began to grow from word of mouth recommendations and not before long I was running a successful PR business while still at my label job. I left my job in May 2015 to pursue this full time, although I am still freelancing for my old label on the side.
I am also a Senior Editor for an online music blog, Earmilk, and I work for a UK management company, Playlist, doing PR for Tom Misch, Blonde, and a few others, as well as working with WRC management, home to Kaytranada, Sango, Stwo, and Pomo. You kinda have to wear a lot of hats as an entrepreneur and I like to think I look good in them.
When I think about what motivated me, I think it was really the ambition to start my own hustle and to spread the power of music throughout. I love being my own boss and being able to pursue many different avenues within the industry.
How have your clients grown over the past year and what have you done to help push that growth?
For sure, it's been amazing!
I've watched little unknown artists grow into superstars amassing millions of fans internationally. Playing sold out shows, landing magazine covers, collaborating with major label artists. It's been awesome to spot the little seeds and really watch them achieve their goals and create new ones. To push them, I do what I can. I connect them with people I think might be of value, I push their music through my company, I try to inspire them in some small way.
What are you business goals for 2016?
In 2016, I'd like to expand and grow both professionally and personally as a young entrepreneur.
I'm currently working on a documentary / mini series that will cover music cultures across the world, it's kinda on a napkin right now, but I hope to share more with everyone soon!
I'm also working on putting some events together and collaborating with other awesome people that I've met along the way. Although Wanderlvst is currently a one woman show, and I am so grateful for all the beautiful souls who support my artists and who continue to inspire me to push further every day. Hopefully, this year I can look to expand my team and bring on some interns or other employees. Would be amazing to find others with similar mindsets and fulfill all the potential this company has.
What is one tip you would give to young professionals starting out in this industry?
Network, network, network. Network = Networth. Go to festivals, shows, networking events, get out there as much as you can and try to have one thing that sets you apart.
Also start up a meditation practice, I have been a TM meditator for a little over a year now and I must say my business started growing linearly as I started meditating, and I don't really believe in coincidences anymore.