Who are you, and what do you do?
My name is Clint Choi and I'm one of the co-founders of IRL Music. My role in IRL Music is to curate and deal with any aspects behind IRL Music whether my attention is required in social media, event production, logistics, or any area where IRL Music requires for me to act upon.
Tell me about IRL and the vision behind it.
Well, IRL Music is a music tastemaker/event production company that throws concerts, showcases, and parties based on the Internet aesthetic, bedroom producers, and musicians who are influenced/who influence Internet culture as we know it.
The vision behind IRL Music is proving to the world that music developed for the Internet realm is sustainable and can become valuable to the music industry, to the people, to the community that cherishes their music. Music from the Internet culture is very multi-faceted, as we are experiencing, since there are many cultural identities and genres that mesh together to the extent that classifying music by genre is almost pointless. Internet music isn't just electronic music anymore; it has manifested in other movements as well other forms from the indigo culture movement, the beat culture, the downtempo community, the R&B electronica community, bedroom pop culture, and much more.
IRL Music exists as a platform to help artists in the digital realm flourish in the physical world because artists in the digital realm do need promoters, tastemakers, and anybody who is willing to support their music IRL to build from success.
What are your business goals for 2016?
Our business goals in 2016 for IRL Music is to completely establish ourselves as a tastemaker in the NYC area, to throw more showcases/parties/concerts, to continually promote Internet music to the fullest extent, and for us to grow as a business. These are objectives for us because in order for us to help, we need to be able to give musicians that we cater to the platform that they deserve. We're constantly working hard to make sure that whenever we throw a show, that we build memorable experiences.
Do you have some tips for young professionals in the music industry?
I do have some advice I can offer to young music professionals eager to get into the music industry:
- Don't burn bridges. Music industry politics can be cutthroat, but antagonizing music business relationships in this industry can be dangerous because the music industry is small. You never know whether you will have to work with the person you antagonize because of a bad deal or a sour decision.
- Build upon your strengths. People respect and will help build up/present opportunities for individuals who are resourceful and those who can adapt to the situation given to them. Thinking outside of the box.
- Locate a niche and build it up. I think about this from the entrepreneurial sense, but no matter what the situation is or what the industry is when you start working in it, there's always a niche that is developing. If you see a potential problem but no immediate solution, think about helping to build up that immediate solution. There will always be an aspect or a nuance that somebody can innovate upon.
Tell me about your SXSW showcase / Upcoming shows
We have two shows coming up! It's exciting to say that our SXSW showcase is on Thursday night @ TenOak from 8pm - 2am. That show will be super exciting because all of the performers are my friends and I really want to see everybody succeed in their own right. We're bringing some of the best up-and-coming from Froyo Ma, QUALIATIK, LIONE, Henrik The Artist along with some fan favorites from Celadon City, DJ Mint Limeade, tdoyle, 2ToneDisco, and Maxo! There are a lot of SXSW debuts in this showcase and we are super excited for Thursday! Plus, we're bringing lasers and a very special guest to cap off the night!
After SXSW, we also have a very special show with Nonnativ Collective, a cool underground electronic music collective in Boston, for our debut boat party in Boston! That show also holds sentimental value to me since we're bringing out some of my favorites including Sober Rob and BLANDA along with AIRWAV for his Boston debut. It's a super exciting show that we're bringing on April 1st alongside with a special afterparty.
It's the beginning for IRL Music, but we definitely have momentum and I'm really excited to see IRL Music move forward.