Who are you and what do you do? My name is Avery Risch and I’m 18 years old. I Co-founded a company called Risch Group. We handle the management for the artists Khai and gold dash. I am also the Talent Buyer for Pyramid Promotions and I recently came on as Label Manager for Nashville based record label Octal Sound.
Can you tell me a little about Risch Group and why you started your own company at such a young age?
I started my first company when I was about 11 or 12. It was a skateboard company, “AMR Skateboarding” (Avery Martin Risch.) I never really considered the fact that I was so young, I just went for it because I had nothing to lose. My parents were extremely supportive and being that I was homeschooled, I had a lot of time on my hands. Between then and now I have owned and operated about 4 companies, ranging from a Fashion label to a Concert Production company, Risch Group being the most successful thus far. I Co-founded Risch Group as an umbrella company for my different ventures. Somewhere to store everything under.
How have your clients grown over the past year and what have you done to help push that growth?
I don’t like calling my Artists clients. Yes, I help them complete a task and we both make money from it. But it is so much more than that. To be an effective manager, you have to be best friends with your artist. You need to know how they think because it’s your job to take their scatter plot of ideas and build a career out of it.
Over the past year, my artists have grown tremendously. Not only in their career successes but their personal successes as well. Gold dash have become such excellent songwriters and have really perfected their work flow. Duos are by nature difficult to work with. There are two ideas, two opinions, two schedules, two different human beings. But gold dash has really figured out how to become one when it comes to production, personal management and creativity. As for Khai, what most people don’t realize is that he had his first solo release in September of 2015. That was less than 5 months ago. If we want to talk about growth, that’s our best example. I could not be more proud of my artists and my squad.
What are you business goals for 2016?
Drive creativity in business and change the way people consume music.
What is one tip you would give to young professionals starting out in this industry?
Don’t let your age diminish your drive to start a business or pitch an idea. I went from interning at a record label to being the label manager, all while wearing braces and tackling high school. I promise it’s worth it.