Music Industry 'Upfronts' Gain Popularity as Way to Showcase Priority Acts

"In an effort to streamline the decades-old practice of “face-to-face combat,” as one high-ranking music executive described the act of individual meetings laying out a label’s priorities to key tastemakers, programmers and potential business partners, savvy, if not tardy, music companies have adopted something akin to the TV networks’ annual programming pageants." Learn more about this new implementation here!