Marketers now have access to native Gmail ads

unnamed After two years of Beta-testing, Google has opened up native Gmail ads within AdWords. This new platform offers marketers three templates to create ads along with an option for a custom HTML upload. There is an "image" template, a "single promotion" template and a "multi-product" that can feature multiple products after it is expanded. Marketers can target the ad type through keywords, affinity audiences, demographics, and subjects. To find out more!