Effective Use of Landing Pages for Lead Generation

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As marketers strive to improve online lead generation, they are learning that directing traffic to customized landing pages instead of homepages results in more conversions. One of advertising’s most powerful online tools is the ability to segment customers and appeal to each in the most effective way. The use of landing pages allows them to essentially make variations of their own website that appeal to different customers – each with a different reason that brings them there.

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