One of the most under appreciated business practices in the age of super communication via the internet is the effectiveness of developing an original look and feel to your ideas, AKA branding. Regardless of which area of the market your business is focused on appeasing, creating distinction between you and the competition is essential to attracting not only new customers and investors, but keeping them on board for the long haul. However, while the idea itself seems easy enough to comprehend, many find themselves struggling to take the crucial first steps to do this practice properly. Today I came across an article that highlights just that in YFS the Magazine's review of the felicitous branding tactics of The Beastie Boys and how much credit of their 25+ years of success is due to it. I've posted the 7 steps they came up with below for the lazy, but for those of you looking for a more in depth guide, here's the link to the full article. 1. Be original. 2. Salute your past. 3. Enlist Brand Ambassadors. 4. Speak authentically to your audience. 5. Emphasize your personality. 6. Deliver your brand promise. 7. Plan your narrative.