According to the new RetailMeNot Annual Holiday Insights : Based on the data and consumer research findings, category affinity tends to change throughout the holiday season. The report centers around key insights: Consumers are browsing and buying well before Black Friday
Consumers don’t shop for everything on their list at once
Mobile browsing is gaining increased influence over purchases made across channels.
Shoppers browse their aisles with mobile devices in hand.
Shoppers tend to visit certain retail categories more often on their mobile devices
Apparel, Home & Garden and Multi-category are the top three categories where shoppers request more in-store promotional content
For all additional findings, click here!